Last updated on August 24th, 2022 at 02:14 pm
Essay on Digital Marketing
Essay on Digital Marketing | Essay in English | for all the students of CBSE – state – icse board examinations.
Digital Marketing is also known as Online marketing is a marketing strategy that uses the internet and other digital channels to promote brands and connect potential customers, such as:
- Websites, Email, Mobile apps, Text messaging, Web-based advertising
What are the Types of digital marketing?
In digital marketing, customers interact with a variety of digital channels throughout the day. To utilize these channels, you must understand each one.
Search engine optimization (SEO).
The term SEO stands for Search Engine Optimization. This technique allows us to rank our website on top of any search engine’s first page. It can be of 2 types – onpage seo and offpage seo.
Content marketing.
The purpose of content marketing is not to promote, but to educate users. Providing the necessary information to your audience will help you establish yourself as a reliable source.
Social media marketing.
You need to be active on several social media platforms if you want your business to succeed. Such as Facebook, youtube, instagram, Twitter, Whatsapp, and Reddit.
Now, what are the benefits of digital marketing?
A digital marketing campaign is an excellent way to connect with your target audience and get to know them better. By sending offers and messages, you can find out when your website is the busiest.
Digital marketing is cheaper than traditional marketing methods. A professional website can be created for a very low cost. You can easily create social media accounts for free, and you can partner with an e-newsletter service for a reasonable price.
Digital marketing has a huge potential reach. With online advertising, you can reach customers around the world in different time zones. The possibilities for expanding your business are endless now.
Now how it is useful for students?
Those seeking employment in mnc’s need a strong knowledge of digital marketing. Employers are highly interested in students who can demonstrate skills in digital marketing.
Last but not least, digital marketing is the future of media and advertising. Compared to any other method of marketing, digital marketing triggers human psychological factors most effectively to improve the customer’s buying journey.
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