Last updated on June 28th, 2023 at 09:45 pm
GSEB Class 7 Chapter 3 Exploring Advertising
Activity 1
- In this article, who is PerriKlass? Who is Dr. Thomas Robinson?
- PerriKlass is a reporter for the New York Times, and he wrote this article. Thomas Robinson is a professor at Stanford University. Dr. Packard has investigated the effects of advertisements on children in several experiments at Lucile Packard Children’s Hospital.
- What is important for children to learn according to the article?
- According to the article, children should be aware that sometimes people who want their trust are not really their friends.
- How do advertisements for cigarettes and alcohol affect our children?
- Ads for cigarettes and alcohol do influence children and young people toward unhealthy behavior.
- According to the article, what are the top food products that are advertised?
- Candy, sugared cereals, sugary drinks, and fast food are the four most popular products.
- Based on his experiments with children, what has Thomas Robinson learned?
- Thomas Robinson, in a study of kids, learns that 30-second advertisements for a product can change a child’s preference for a brand.
- What is the most effective way to keep children away from advertising?
- Reducing TV and internet usage is the most effective way to keep children from seeing advertisements.
Activity 2
| Slogan | Product |
| utterly butterly delicious | Amul Butter |
| Its Finger licking good | KFC |
| America runs on dunkins | Dunkin Donuts |
| kuch meetha ho jaye | Cadbury |
Activity 4
- Who paid for this Advertiser?
- Amul.
- What is the goal of the advertiser?
- Advertisers aim to make this product popular among people so they will buy it.
- To whom is this advertisement trying to persuade?
- The general public.
- Do you think that the advertiser achieved the goal?
- Definitely, he achieved the goal.
Activity 5
- Who paid for this advertisement?
- Forest and environment department.
- What is the goal of the advertiser?
- To make people stop cutting trees and save trees.
- To whom is this advertisement trying to persuade?
- Everyone
- Do you think that the advertiser acheived the goal?
- The goal is acheived partially.
